Architecture and engineering in every sector
JOOM designs buildings from the people who will use them: how they arrive, how they move, where they stay and why they return.
United Kingdom · Residential
A pale brick gabled house behind a dry-stone wall.
A family home for village life: a hidden entrance behind the stone wall, a tall hall, and a kitchen and dining room that open to a lawn and terrace.
A tall gabled block and a low wing in pale brick echo the scale of the village. A pierced brick panel, black-framed windows and a stone boundary wall tie the house to its setting.
Architecture worked out from use.
Journal · · By byJOOM
Podiums, terraces and a generous street edge.
A tall building takes something from the city: sky, light, views and a share of the street. A good tower gives something back. This is how we think about it, using our concepts for The Beacon, Alexandria Tower, Thuraya Tower, The Jewel of Cleopatra and The Tower in Alexandria.
Most people never go to the top of a tower. They meet it at the bottom. So the base matters most.
A tower is seen from far away, and it forms part of the skyline.
A seafront tower faces sun, wind and salt. We use deep planted terraces, fins and shading, and shape the form to calm the wind at street level. See also Building on the sea.
Our tower concepts are hotel towers with mixed uses. Mixing uses keeps a tower alive through the day and the evening, with guests, residents, workers and visitors all using the same base. Each use needs its own lifts, entrances and services, so they do not get in each other's way. See also Towers and mixed-use.
A public terrace, a garden, a café or a view that everyone can reach is a gift to the city. A tower that offers one earns its place.
Tall buildings can feel remote. We bring human detail to the lower floors: planting, warm materials, seating and light. The best towers are as pleasant to walk past as they are impressive from afar.
Our towers are concept designs, and the images on our site are visualisations (see our Disclaimers). Real towers need specialist structural, fire, wind and façade engineering and approvals.
Gairloch, Scotland, United Kingdom · Civic and cultural
Alexandria, Egypt · Sports and entertainment
A low, two-storey clubhouse of warm limestone, bronze and glass sits above the courts, with a deep timber-lined roof that shades the terraces. Olive trees and date palms soften the edges.
Stone that weathers well by the sea, shaded outdoor rooms, and courts that can change use over time.
Red Sea Region · Industrial and research
A calm, enclosed stone-clad building with a sharp canopy and a glazed entrance, flanked by louvred wings, sits at the front of a larger working campus. Solar shading, insulated walls and dust-resistant details respond to the desert climate, while secure perimeters protect confidential work.
Corrosion-resistant materials, thermally efficient envelopes and robust services for a demanding environment.
Aswan, Egypt · Industrial and research
The masterplan follows the contours of the mountains and separates heavy traffic from people on foot. Steel-framed structures, conveyors, tanks and pipe racks share one consistent detailing, and the buildings that people use are given timber screens, shade and planting.
Robust, serviceable structures for the desert, and a layout that can be extended as the mine develops.
In a hot desert the sun is the main thing a building has to manage.
Journal · · By byJOOM
Why the most sustainable building is often the one already standing.
The most sustainable building is often the one that is already standing. Before we draw anything new, we ask whether an existing building could be kept, repaired and given a new life. This article explains why reuse comes first and how it works, with a link to our concept for Müdrik School of Architecture in Istanbul, which is built around a retained historic building.
1. Understand it. A careful survey of the structure, materials, condition and history. We never assume. See also Surveys and site investigation.
2. Value it. What is special? What can be changed without loss? Heritage specialists often help.
The steps repeat. Each one changes the last.
We do not state performance figures or certifications here. Where a project reports measured performance or holds a certification, it is stated on that project, with its evidence.
Egypt, the United Kingdom, Jordan, Saudi Arabia, the UAE, the United States and Europe, through separate registered companies.
